Unified analytics and optimization

Visual Sciences and [x+1], a provider of online marketing tools, report they have expanded their current partnership to allow both companies to provide current and prospective clients with a unified analytics and optimization solution.

The deal calls for Visual Sciences and [x+1] to integrate Platform 5 with the Progressive Optimization Engine (POE), a continuous audience-based, predictive marketing platform that improves the scale and efficiency of the online marketing process. The companies claim the integration of Visual Sciences’ Technology Platform 5 and [x+1]’s POE will provide the client base of both companies with new capabilities, strengthening targeting abilities and enabling the conversion specialist to optimize content at the individual visitor level.

[x+1] explains POE uses sophisticated mathematical models to make optimal segmentation and targeting decisions for online marketers, giving them the ability to make actionable decisions from massive amounts of complex, interacting data.

Visual Sciences describes Technology Platform 5 as a tera-scale, real-time analytics platform that harnesses the data in large enterprises by offering high performance, understandability, flexibility, granularity and scalability.