Human and machine knowledge governance has many moving parts. No governance means leaving things to chance. Too much governance means clogging up the system and slowing things down to a crawl. The trick is achieving the right balance based on your organization's size, goals, strategy, and risk profile.
Many innovations from the past needed the insight of entrepreneurs as well as technologists to change the world. That's also the case with machine learning and AI.
People need to be sensitive to the many ways ethical judgments are being baked into the fabric of their AI projects.