Stravito creates Atlas, a visual insights tool for market research
Stravito, the enterprise insights platform democratizing access to market research, is debuting Atlas, a new exploratory search tool that introduces an innovative and highly visual way to explore available information, reveal hidden connections between topics and categories, get extra context on keywords, identify trends, and build stories around key findings.
The product was developed in response to user feedback requesting an inspiring tool that would help non-research teams across the enterprise more easily identify, connect, and integrate relevant market and consumer insights into business decisions, according to the vendor.
“Now more than ever businesses need to integrate insights into their decision making process and move closer to their customer. But, often with so much research available, companies face information overload challenges and employees at global organizations may not always know what research has been done, and therefore what to look for,” said Thor Olof Philogène, CEO and founder of Stravito. “Atlas has been designed to help any employee, in any team, easily navigate through large amounts of information and discover inspiring research that allows them to build their own insight narratives and make informed business decisions.”
To use Atlas, individuals begin with a search as broad as a single word, such as "sustainability." Utilizing a word cloud-style interface, Atlas then presents various clickable ‘orbs’ labeled with topics related to the search term, allowing users to progressively narrow the results based on associated topics. In this way,
Atlas gently guides users toward information that can be helpful for their projects, even though they might not have known it at the start.
Designed to support the creation of an insight narrative, Atlas comes with ready-to-use images for decision-making materials and presentations.
Results are presented in a digestible way with key pages, top reports, videos and news links all in one place. The most relevant quotes and pages are picked up by intelligent algorithms, which mean users can save hours that would have been spent scrolling through lengthy reports by simply reading the automated synthesis of key insights.
For more information about this news, visit www.stravito.com.