Enterprise Content Management Improves Lives

When your industry is healthcare, Enterprise Content Management (ECM) becomes more than a way to improve processes and cut costs—it is an invaluable tool for directly improving the quality of care and safeguarding human life. ECM becomes mission-critical in these key areas:

• Providing ANY-3 (Anyplace, Anytime and Any Device) access to information.;

• Simplifying tedious yet critical methods of organization-wide communication.;

• Empowering individuals serving or served by the healthcare organization to help themselves without requiring the assistance and time of healthcare resources.;

To win the war of online information, you need a strategic plan for managing online content and the processes that ingest all types of content from disparate sources (employees, legacy systems, third-party suppliers, etc.) throughout the healthcare ecosystem. How you deliver content to your customers, your employees, and your partners can directly impact the success of those constituents and the ultimate success of your business. When thoughtfully and strategically employed, ECM is poised to transform the healthcare industry and positively impact the lives of the individuals providing care and, therefore, improve the quality of care all patients receive.

Sentara Healthcare

Sentara Healthcare is a leading provider of healthcare services throughout Virginia and North Carolina and was recently ranked as the #1 Integrated Health Network in the United States. Sentara has six hospitals, 70 total healthcare facilities, affiliations with 2,000 physicians and more than 14,000 employees.

In order to improve patient care, Sentara required a way for patients, physicians, employees and members to easily access targeted up-to-date information about services provided, policies, insurance plans and other relevant information. Sentara is implementing the Cytura solutions to empower their non-technical users to manage and target this information to their providers, employees, members and patients. Through Cytura’s personalization capabilities, when a user logs on as a physician, employee, insurance member or patient, the portal will tailor the information presented based on that profile. Sentara is demonstrating return on investment through improved internal work processes, strengthened policy and procedure compliance, enhanced physician relationships and improved patient care.

Priority Healthcare

Priority Healthcare Corporation is a provider of patient-specific, specialty biopharmaceuticals and disease treatment programs to individuals with chronic diseases, and a national distributor of specialty pharmaceuticals and related medical supplies to the alternate healthcare market. Cytura was selected by Priority Healthcare (PHC) to launch several Web site neighborhoods dedicated to providing information on specific diseases and their respective treatments. Using traditional methods, PHC would have to code each site line by line. With Cytura, PHC rapidly built numerous communities—created and managed by a small, non-technical staff. Additionally, using Cytura’s inherent enterprise taxonomy and extensible metadata classification capabilities, PHC knowledge workers customized sections of each site based on the site users’ disease states and treatment information. Because site updates are made without a dedicated IT staff, the Cytura solution has drastically reduced long-term maintenance costs, while allowing for more personalized management of content by subject matter experts. “A project of this size typically requires extensive resources, time and money. With Cytura we can deploy and maintain sites using a significantly smaller staff, which not only minimizes costs but also allows us to closely manage the information presented on the Web site,” says Steve Cosler, COO of Priority Healthcare. “Now that we can tailor content so that patients and physicians immediately see information that specifically addresses their particular needs, our Neighborhoods have become powerful tools to help improve the quality of care we provide our customers.”

Cytura Contenuity

Based on the principle of demonstrating rapid ROI by empowering clients to quickly become self-sufficient, the Cytura Contenuity platform solution is easy-to-use, yet flexible enough for even the most ambitious healthcare implementation.

Hospitals, integrated health networks, pharmaceutical companies, physician organizations, and healthcare technology firms have all embraced the award-winning Cytura framework. The Cytura XML-based enterprise-class content management system is being used by leading healthcare organizations to build communication, community, and commerce for Web sites across the healthcare industry. Healthcare enterprises can benefit proportionally from the cost savings and accelerated deployment time that Cytura offers.

“Cytura was recognized as a finalist in the emerging technology category because it enables healthcare organizations to reduce costs and improve the quality of care,” says David Lubinski, general manager for Healthcare and Public Sector, at Microsoft. “The unique XML-based architecture underpinning the Cytura solution framework, serves as a fundamental element of Microsoft’s .NET vision of software that empowers users any time, any place and on any device. Its reliability, extensibility and scalability of the solution position Cytura as a valuable partner in the healthcare sector.”

The Cytura XML-based architecture ensures long-term technical viability, lower cost of ownership, and infinite scalability. The Cytura framework finally provides a way to turn the strategic promise of the Internet into practical, usable, cost-effective solutions for healthcare. These case studies of real-world best practices demonstrate how Enterprise Content Management is changing the healthcare landscape today.

Cytura is a leader in assisting enterprise customers, independent software vendors and solution integrators, across all industries, solve the complex issues they have with managing distributed and disparate information. Cytura can help your organization deliver unique applications through the Web quickly and more profitably with its comprehensive solution that integrates content management, document management and digital asset management into a single enterprise platform.

For more information, call 877-9CYTURA or visit Cytura.

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