bpm’online changes name to Creatio

Bpm'online, a low-code, process automation and CRM company, is changing its corporate and product names to Creatio and its official website to creatio.com. The new name is intended to reflect the strong belief that everyone will become a developer, able to automate business ideas and create custom solutions in minutes.

According to the company, the name "Creatio" and the new logo embody its vision for helping the community of its customers and partners effortlessly create the powerful, unique solutions on the Creatio platform. The name and logo reinforces the ability of the platform to allow companies to achieve operational excellence and attain new business heights.

To celebrate the renaming, the company launched its new name in the sky with the CEO and over 160 employees skydiving. A formal renaming event featuring footage of the skydiving stunt was created for anyone to attend online. The renaming celebration has been the biggest event undertaking in the company’s history, and appropriately set the mood for the changing of the company’s identity.

Though its name is changing, the company strategy, products, team and commitment to empowering users with the best low-code / no-code BPM platform and sophisticated CRM products remain the same. The new name only reinforces the vision of creating a world where any business idea can be automated in minutes.

“Since our initial launch as bpm’online, our company, platform, and our global reach have changed a lot. We wanted a name that better reflected what our platform is about, and how our clients perceive our company and its products. Our new name, Creatio, emphasizes the many powerful solutions that have been created using our platform, and it clearly communicates our vision of allowing anyone to become a developer,” stated Katherine Kostereva, CEO and managing partner of Creatio.

For more information, visit www.creatio.com.