Simplifying WCM and online video

Ektron and Brightcove, a provider of an online video platform, report an expanded partnership and integration that will streamline the online video publishing and content management process. The agreement will allow joint customers to incorporate high-quality, branded video experiences into their online properties and marketing campaigns through a new Brightcove widget for the Ektron platform, while also taking advantage of the full features of the Ektron solution, the companies explain.

Further, they say, joint customers can leverage Brightcove's media transcoding, management and publishing tools without leaving the Ektron user interface. Users can drag and drop a Brightcove widget into a site, page or marketing campaign, creating a platform that can merge text, audio, images and video into a Web experience. Ektron also supports inserting Brightcove's player embed codes manually for more customized video experiences.