ASAPP releases its Customer Experience Platform to support the agentic enterprise 

ASAPP, a provider of AI-powered contact center software, is releasing its Customer Experience Platform (CXP), an enterprise solution for building and scaling the Agentic Enterprise.

Powered by GenerativeAgent, the ASAPP CXP delivers a personalized agent for every customer, mirroring a VIP concierge who knows the customer, understands their context, and acts instantly on their behalf, the company said.

The platform unifies interactions, systems, and intelligence, shifting enterprises from systems of record to systems of action, while lowering cost-to-serve, improving containment, and elevating the role of human agents.

The ASAPP CXP solution integrates with existing systems, learns from every conversation, and drives measurable efficiency across the entire customer journey, said the vendor.

“Customers today expect service that feels personal, like a concierge who already knows them, anticipates what they need, and handles it end-to end,” said Priya Vijayarajendran, CEO of ASAPP. “ASAPP’s CXP changes that becoming the system of action that connects data, decisions, and workflows across the enterprise. Traditional CRMs, billing, and ticketing systems don’t disappear, but become connected systems of record orchestrated through our platform. This platform is beyond conversational Automation; it’s now the operational core of the Agentic Enterprise defining customer experience powered by generative AI every step of the way.”

According to the company, ASAPP’s Customer Experience Platform leverages autonomous AI agents that execute end-to-end workflows across chat and voice with the enterprise-grade quality, safety, efficiency, and with API-first integrations into enterprise platforms and tools.

Agents dynamically select the most effective approach: generative flow for open-ended tasks, rule-based flow for deterministic transactions, and human involvement when expert oversight is needed.

Key capabilities of the Customer Experience Platform include: 

• Voice-first speed and accuracy
• Trust, governance, and compliance
• Multi-agent architecture
• AgentDesk with Human-in-the-Loop Agent (HILA)
• Auxiliary agents
• Persisted interaction data
• Open design

The ASAPP Customer Experience Platform is available now. 

For more information about this news, visit www.asapp.com.