Canvs and Toluna form partnership to offer automated emotion measurement and coding
Canvs, aleading customer insights platform for text analytics, is forming a partnership with Toluna, a leading global technology company delivering real-time insights.
With this partnership, Toluna will leverage Canvs’ patented emotion measurement AI driven platform to add additional on-demand capabilities to Toluna Start, an end-to-end, real-time consumer intelligence platform.
With a patented approach that identifies 42 separate core emotions, Canvs analytics is the evolution of traditional sentiment analysis, extending the nuance of how consumers speak in the modern era to incorporate the use of slang, emojis, and shorthand text with more traditional language for a deeper understanding of how consumers are feeling or what motivates them to act.
“Toluna is recognized as a disrupter in the market research industry,” said Erinn Taylor, executive vice president of product and platform for Canvs. “Canvs is aligned in Toluna’s mission to provide best-in-class automated solutions, and we are energized by the opportunity to deliver deeper, faster insights for Toluna Start clients.”
By partnering with Canvs, Toluna is delivering on its promise to provide agile and innovative services of real human insights in real-time.
This integration will provide Toluna with a differentiated approach to visualizing digital conversations and improve the time and efficiency of analyzing and coding open-ended text in surveys and moderated interviews for Toluna Start clients.
“We’re very excited about our partnership with the Canvs platform,” said Debbie Senior, VP product automation, Toluna, “Their AI driven automation means our Toluna Start clients, who expect fast, high quality surveys, now have efficient automated access to the coding of their qualitative and quantitative open-ended text. This strategic partnership is in line with our promise to provide innovative, real-time and on-demand access to consumer insights at a global scale.”
For more information about this collaboration, visit https://canvs.ai/ or https://tolunacorporate.com.