Cognizant and Typeface collaboration aims to modernize enterprise marketing through agentic AI orchestration

Cognizant and Typeface are forming a strategic partnership to help enterprises modernize marketing operations through agentic AI orchestration.

By combining Cognizant's global delivery and transformation services with Typeface's marketing platform, the companies will transform fragmented workflows into connected, efficient, and scalable marketing processes, according to the vendors.

"AI is changing how marketing is executed, but it's also redefining what marketing is," said Ravi Kumar S, CEO, Cognizant. "The next generation of marketing operating models will look more like software than services, designed to sense demand, orchestrate activity and adapt in real time. By pairing Cognizant Moment's marketing transformation expertise with Typeface's AI-native orchestration platform, we're giving enterprises the foundation they need to operate marketing as a modular, software-driven capability at scale."

Using Typeface, enterprises can orchestrate the full marketing lifecycle—from ideation and content creation to channel optimization—in a unified platform powered by agentic AI. Cognizant will provide advisory, implementation, creative, and change-management services to help clients adopt and scale these capabilities across their organizations, the companies said.

“Enterprises are entering a new phase of AI adoption, where intelligence must be embedded into how work actually gets done," said Abhay Parasnis, founder and CEO of Typeface. "That requires platforms capable of orchestrating people, data and systems at scale. Our partnership with Cognizant brings together an agentic marketing platform and the transformation expertise needed to operationalize AI across the enterprise."

Together, Cognizant and Typeface will deliver solutions that integrate with many existing enterprise systems, including CRM, CMS, and CDP platforms, with the goal of creating a more connected, efficient, and insight-driven marketing operation.

As per the companies, clients may see potential benefits such as faster time-to-market for high-quality, personalized campaigns, improved marketing performance and customer engagement, and greater transparency and agility across marketing operations.

Beyond client delivery, Cognizant will invest in dedicated delivery teams and professional services trained on Typeface's technology to help scale enterprise deployments and accelerate customer adoption, the company said.

By leveraging Cognizant's marketing, data, and AI expertise with Typeface's orchestration platform, the partnership will help enterprises transform how marketing teams collaborate, create, and activate campaigns. Additionally, Cognizant will provide delivery resources and professional services to support Typeface's growth and market enablement.

For more information about this news, visit www.cognizant.com or www.typeface.ai.