Amperity offers enterprise Customer Data Agent that turns customer data into measurable business outcomes

Amperity, a leading AI-powered Customer Data Cloud, is releasing its Customer Data Agent, an enterprise AI agent that combines AI insights with actionable results.

Built on unified customer data, the Customer Data Agent builds on Amperity’s proven segmentation and journey capabilities by making insights even more accessible. Marketers can move from question to activation faster, creating segments and journeys with greater speed and confidence, the company said.

The Customer Data Agent eliminates friction by providing marketers with conversational, natural-language access to unified and trusted customer data. This access helps them explore insights, make decisions faster, and turn those decisions into activation-ready segments and journeys, closing the gap between understanding and action.

The Customer Data Agent introduces a new model for enterprise AI, one that begins with trusted data and culminates in real-world impact. Powered by Amperity’s patented identity resolution, the Customer Data Agent operates on a complete and accurate view of the customer.

According to the company, this foundation unlocks AI that can be relied on not just to surface insights, but to support faster decisions and confident action, something that isn’t possible when AI is applied to fragmented or system-level data.

With this release, the Customer Data Agent:

• Acts on unified customer profiles rather than fractured system-level records
• Orchestrates segmentation, journey design, and analytics to deliver complete outputs
• Helps teams move from AI insight to revenue impact in hours rather than weeks

Instead of translating questions into queries or tickets, marketing teams can simply ask for what they need.  The Agent then produces the answer and can route it directly into activation, measurement, or optimization.

“Companies have invested heavily in AI, but most of the value gets stuck between the model and the workflow,” said Derek Slager, co-founder and CTO at Amperity. “The Customer Data Agent closes that gap. It understands the customer, it understands the task, and it delivers the output without adding another backlog to engineering. That’s what moves the needle for today’s consumer brands.”

For more information about this news, visit https://amperity.com.