Cordial brings new AI agents into marketing work for deeper context

Cordial, a leader in messaging for enterprise marketing teams, is releasing two new AI agents designed to automate marketing work and infuse insights directly into execution as part of Cordial Agents—a system built to give marketers real agency by grounding, governing, executing, and coordinating real work inside the platform.

Rather than introducing dozens of narrow agents or AI assistants, Cordial is focused on fewer, deeper agents that eliminate manual and duplicative work across core marketing operations, according to the company.

Together, these capabilities reflect Cordial’s approach to AI in marketing: fewer agents, deeper context, governed execution, and real outcomes. The goal is not to add another assistant to the workflow, but to remove manual, cumbersome, and duplicative work across marketing operations altogether.

“Most AI tools stop at suggestions,” said Matt Howland, chief product officer at Cordial. “We built Cordial Agents to do the work itself. They operate inside real marketing systems, with real data, rules, and guardrails, so teams can move from insight to action without adding manual steps, redundancies, or miscues.”

Unlike typical AI assistants that generate drafts or ideas, Cordial Agents are production systems that do the work. They are designed to ground, govern, execute, and coordinate real marketing work end to end, directly inside live workflows, the company said.

The Email Production Agent handles the execution-heavy parts of email marketing work, including personalization, audience logic, message orchestration, and measurement. It builds complete emails using production-grade tools designed to run inside live campaigns, not simplified prompts or static templates. Outputs are validated against real customer profiles before they run, ensuring correctness at scale and preventing broken logic from reaching production, the company said.

The Data Intelligence Agent works against the same understanding of intent, monitoring campaign, and audience performance as it happens. It identifies emerging trends, surfaces issues early enough to act, and recommends next actions while campaigns are still running, the company said.

Both agents operate within Cordial’s governed agent framework. Execution across Cordial Agents happens through specialized, production-grade tools that operate directly inside live workflows. This ensures work created by agents is executable, measurable, and safe to run at scale.

Cordial Agents are also designed to work together. Agents collaborate through shared context and agent-to-agent communication, while humans can participate directly by providing briefs and artifacts, improving shared understanding and coordination, the company said.

Teams interested in early access to Cordial Agents can join the waitlist at cordial.com/foundry.

For more information about this news, visit https://cordial.com.