Partnerize VantagePoint delivers GenAI Conversion Attribution Solution to measure consumer behavior  

Partnerize is launching VantagePoint, a verifiable and independent attribution solution for the new era of AI-driven commerce.

According to the company, with the rapid rise of AI-driven search experiences, both affiliate and non-affiliate content are now surfaced directly in results, and buying decisions are often determined without a single click. 

VantagePoint, a solution for Generative AI Conversion Attribution, reveals how AI-surfaced content drives measurable outcomes and establishes a shared, verifiable measurement standard for the emerging machine-mediated market.

As the first of many critical innovations emerging from Partnerize's June 2025 acquisition of Konnecto, VantagePoint can reverse-engineer the full path to conversion for any product on any site.

Powered by Konnecto’s patented journey-reconstruction intelligence, it shows which content is surfaced in AI summaries, how consumers engage with it, and how they continue their journey to purchase, often without visiting the original source, Partnerize said.

Key Capabilities include:

• Full-funnel visibility: Connects AI citations and surfaced content to verified conversions at the SKU level.
• Behavioral clarity: Tracks the post-exposure journey to show when AI discovery directly contributes to conversion.
• Frictionless activation: Provides 5–10 actionable insights weekly, with no integrations or data sharing required.

While other tools rely on inference and proxy data, VantagePoint provides a superior advantage by capturing actual behavioral signals, the company said.  With the introduction of VantagePoint, Partnerize is redefining how performance is measured and valued across AI-mediated customer journeys.

“AI is increasingly shaping which content and recommendations reach consumers, redefining how influence is created and measured,” said Matt Gilbert, CEO of Partnerize. “As AI-curated experiences become the new gateway to commerce, advertisers risk losing sight of what they’re paying for, and publishers risk losing the ability to prove what their content is worth. Generative AI Conversion Attribution, the ability to measure the influence of content cited by AI, even without a direct click, will become the new standard.” 

VantagePoint is available immediately to select brands and publishers in North America and EMEA, with APAC expansion planned for 2026.

For more information about this news, visit https://partnerize.com.