Braze reexamines customer engagement with BrazeAI
Braze, a leading customer engagement platform, is releasing BrazeAI, aiming to redefine customer engagement, equipping marketers with intelligent models, agents, and operators that empower them to deliver smarter, faster, and more relevant engagement at scale.
By enabling customers to bring their own AI agents into their data and customer journeys and assign AI decisioning models to their most valuable use cases, Braze gives marketers the flexibility to orchestrate personalized, high-impact experiences through composable intelligence, the company said.
The new Braze AI—including BrazeAI Decisioning Studio, BrazeAI Operator, and BrazeAI Agent Console—puts intelligent agents to work, enabling marketers to personalize every customer interaction, generate and build seamlessly, and unlock new levels of creativity to drive measurable business results.
“From the very beginning, our vision has been to transform customer engagement in close partnership with the world’s most creative and ambitious marketers,” said Bill Magnuson, CEO and co-founder of Braze. “This wave of composable intelligence doesn’t just automate tasks; it empowers marketers to orchestrate with greater creativity and precision, amplifying human connection and redefining what’s possible for customer engagement. By uniting human imagination with AI intelligence, we’re introducing a new frontier of capability to shape the future of loyalty, experience design, and innovation.”
BrazeAI Decisioning Studio offers flexible and configurable AI agents that make individualized decisions aligned to company goals. These agents can personalize every aspect of customer communication—channel, message, creative, offer, frequency and more—using all available first-party data to create relevant, tailored experiences in ways that can only be achieved through the power of AI, the company said.
BrazeAI Agent Console allows brands to create custom agents that bring the power of generative and agentic AI directly into Braze Canvas and Catalogs. BrazeAI agents support everything from content generation, data enrichment, and intelligent orchestration to deliver a superior customer experience.
In addition to custom agents, Braze is releasing Content Optimizer Agent—developed from the company’s previously announced Project Catalyst—which provides easy-to-use decisioning agents embedded directly in Braze Canvas and configurable in the Agent Console. The Content Optimizer agent presents powerful new opportunities to generate, test, and optimize content at every stage of the customer journey, helping marketers deliver more value to their customers, and ultimately their brands, the company said.
BrazeAI Operator cuts through operational barriers by providing a simple, unified experience for accessing AI to run analysis or take action in Braze immediately. By using intelligent agents to build campaigns and content, surface real-time insights, automate workflows, and answer questions, BrazeAI Operator dramatically simplifies execution.
A new integration of Braze with Snowflake Cortex AI enables marketers to interact with their data and analytics using natural-language queries within the BrazeAI Operator. With this integration, marketers can leverage the power and security of the Snowflake AI Data Cloud to quickly understand their campaign effectiveness, identify key trends, and compare industry benchmarks, democratizing data analysis and enabling faster decision-making, Braze said.
And, with the introduction of the BrazeAI Model Context Protocol (MCP) Server announced last month, marketers can effortlessly connect Braze data to their preferred AI clients such as Claude Desktop or Cursor and get conversational access to insights on their campaigns, canvases, segments, custom attributes, while technical teams can more easily integrate Braze data into their preferred AI tools and workflows.
For more information about this news, visit www.braze.com.