Treasure Data expands its Agentic Ecosystem with generative AI powered by Amazon Bedrock to effectively impact the business
Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale, is expanding its AI Agent ecosystem, helping global enterprises harness generative AI with the trust, governance, and scale they need.
Powered by Amazon Bedrock, this expanded ecosystem enables organizations to deploy AI agents that drive real-time personalization, marketing automation, and customer experience optimization, all grounded in the complete customer data of the Treasure Data Diamond Record, according to the company.
Treasure Data’s expanded AI Agent ecosystem is designed to combine the creative power of generative AI with the trust and scale of a proven CDP.
“At Treasure Data, we see AI as more than just generating content. It’s about turning data into intelligent, secure, and real-time action,” said Rafa Flores, chief product officer at Treasure Data. “Our AI agent ecosystem is purpose-built to deliver enterprise-grade AI that’s both powerful and governed from day one. With Amazon Bedrock, we can quickly build and deploy agents fine-tuned with enterprise data without sacrificing trust or security. This means our customers can confidently embrace AI, knowing every decision is backed by the most trusted, accurate, real-time customer data in the industry.”
Treasure Data’s AI Agent Foundry is the backbone of this ecosystem, providing a flexible and secure environment where marketing, CX, and data teams can build, refine, and deploy agents tailored to their business needs, the company said.
Every agent is purpose-built for high-impact use cases including journey orchestration, data health monitoring, taxonomy mapping, and campaign optimization. Security and compliance are also baked in, with built-in permissioning, auditability, and access controls that meet the demands of enterprise governance.
With the Diamond Record, a persistent, real-time customer ID that connects every tool, channel, and data stream, Treasure Data delivers a single, real-time customer ID that unifies every interaction—whether online, offline, known, or anonymous—into one complete and consistent profile that is embeddable across the entire tech stack, the company said.
This deep integration ensures every AI agent acts on the most accurate, up-to-date information, eliminating hallucinations and consistently driving real business results.
Amazon Bedrock brings additional muscle to the platform by giving Treasure Data customers access to a wide range of best-in-class foundation models from industry leaders such as Anthropic, AI21 Labs, Cohere, and Amazon itself. The serverless, fully managed architecture in Amazon Bedrock enables fast development, fine-tuning, and deployment of AI agents while maintaining enterprise-grade reliability, security, and compliance, according to the vendors.
For more information about this news, visit www.treasuredata.com.