Jasper powers deeper, more impactful marketing with release of Audiences

Jasper, a leading AI marketing platform, is releasing Audiences, a powerful expansion of its proprietary AI context layer Jasper IQ, enabling marketers to deliver the right message to the right segment in the right voice.

Paired with Jasper's Brand Voice capabilities, the platform accelerates the creation of more relevant, high-performing campaigns at enterprise scale.

According to the company, Jasper is the only AI marketing platform to deliver this level of accuracy and personalization, and this launch marks a significant step forward in the company's mission to elevate all marketing and all marketers with the power of AI.

Audiences is purpose-built to enable marketers to define, manage, and apply dynamic audience knowledge and context across every campaign and content asset, turning static personas into dynamic, actionable AI inputs.

Audience profiles can be configured and applied directly within Jasper, ensuring every piece of content reflects the motivations, needs, and language of each segment.

From campaign brief to production, teams can align around a shared understanding of their audiences and apply that context instantly across formats and channels, according to the vendor.

Audiences helps the brand automatically fine-tune its messaging to bridge generational preferences and connect with customers more effectively.

"Marketers today are under pressure to do more with less—more channels, deeper personalization, faster turnaround—all without sacrificing brand consistency and quality," said Timothy Young, CEO of Jasper. "By bringing company knowledge, brand voice, and audience insights into one platform, marketers can now launch campaigns that truly resonate—putting the customer at the center of every campaign and driving greater impact at scale. This is a transformative step forward, redefining what's possible in modern marketing."

Audiences is a feature of Marketing IQ, which Jasper introduced in November 2024 alongside Brand IQ.

Collectively, these features make up Jasper IQ. With Jasper IQ, marketing teams ensure every output is not only on-brand, but also audience-precise, channel-optimized, and performance-ready, the company said.

For more information about this news, visit www.jasper.ai.