Amplitude adds new enterprise marketing capabilities that showcase the full customer journey

Amplitude, Inc., the leading digital analytics platform, is introducing new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, and campaign.

Now, teams can easily see what drives conversions and lifetime value (LTV), confidently measure return on ad spend, and more precisely target audiences with relevant messaging—all within Amplitude’s integrated platform, the company noted.

“Marketers are being asked to do more with less—and deliver results,” said Tifenn Dano Kwan, chief marketing officer at Amplitude. “Clicks and impressions don’t cut it anymore. You need to know what’s driving revenue, what’s hurting conversion, and how to fix it quickly across the entire customer journey. That’s exactly what we’re delivering: actionable insights and intelligent tools that connect top-of-funnel campaigns to real business impact.”

Amplitude’s digital analytics platform spans Analytics, Experiment, Activation, Session Replay, and Guides and Surveys. New features include:

• Out-of-the-box marketing analytics: Leverage real-time dashboards tailored for marketers with campaign insights, channel insights, and new ad performance analytics—no SQL or data setup required.
• Data Table Visualizations: Create flexible, easy-to-digest custom reports with new chart visualizations for data tables.
• Entry analysis: Identify where users come from and what they do next, so teams can optimize based on customer intent.
• Heatmaps: Visualize where users click, scroll, and select to uncover friction and optimize web and landing pages for maximum conversion.
• No-code visual experimentation: Test web pages and campaigns faster and more easily with more capabilities added to Web Experiment, no code required.
• Seamless integrations with leading ad networks: Report on campaigns and personalize ad targeting with cohort sync to top-tier ad networks, including Google Ads, Facebook Ads, LinkedIn, and TikTok.

For more information about this news, visit https://amplitude.com.