Gong and Microsoft partner to empower revenue teams with powerful intelligence and automation

Gong, a leading revenue AI company, is partnering with Microsoft to integrate Gong’s revenue AI platform with Microsoft’s productivity applications and Microsoft 365 Copilot and agents ecosystem to redefine how revenue teams drive growth and efficiency.

According to the vendors, by bringing Gong’s context-rich customer interaction data and AI-powered revenue insights directly into the tools go-to-market teams use every day, such as Microsoft 365 Copilot, Microsoft Teams, and Outlook, joint customers will benefit from the ability to create custom agents connected to Gong data which can automate custom workflows within Microsoft 365 Copilot.

“Revenue teams are under pressure to do more with less as they work to meet ambitious targets with fewer resources and tighter timelines. That’s why access to timely, trustworthy data is more critical than ever,” said Amit Bendov, CEO at Gong. “We’re thrilled to work more closely with Microsoft to arm sellers and developers with the insights they need, where they need them, and turn every customer interaction into a strategic advantage.”

The integration announced will deliver insights and automation capabilities to joint customers, including:

• Integrated Revenue Insights Across Microsoft 365: The new Microsoft Graph Connector for Gong integrates Gong's rich customer interaction data and revenue intelligence into Microsoft Graph, empowering joint customers with crucial insights directly within the tools they use every day. 

• Custom Autonomous Agents via Microsoft Copilot Studio: Revenue teams can now leverage Microsoft Copilot Studio's low-code environment to create custom agents that harness Gong's customer interaction data alongside any CRM within a unified framework. 

These capabilities extend the existing Gong and Microsoft integrations, including a new bi-directional data synchronization between Gong and Microsoft Dynamics 365 Sales.

It provides enriched context in Dynamics 365 Sales drawn from Gong activity data such as calls, emails, next steps, and key discussion points. With seller activity fully synced and enriched in Dynamics 365 Sales, Revenue Operations can run cleaner reports, sales leaders can prepare faster, and it’s easy to spot accounts at risk due to inactivity, the companies said.

With the need for platform switching and manual updates eliminated, revenue teams can rely on CRM data as their source of truth. For Gong customers, it means their most important customer signals are accessible directly in Dynamics 365 Sales, allowing them to drive revenue motions with confidence in the accuracy and completeness of the data.  

“Microsoft and Gong understand that revenue teams are the driving force behind every organization. Together, we are empowering our joint customers to modernize their operations and make informed, data-driven decisions—seamlessly within the Microsoft tools they already rely on, including Microsoft 365, Dynamics 365, and Copilot Studio,” said Charles Lamanna, corporate vice president, business and industry copilot at Microsoft. “By integrating Gong’s rich customer interaction data into the Microsoft 365 Copilot and agent ecosystem, we are enabling customers to unlock powerful insights and intelligence in a scalable way.”

For more information about this news, visit www.gong.io or www.microsoft.com.