Conversica introduces brand-specific large language model capabilities

Conversica, Inc, a provider of Conversational AI solutions for enterprise revenue teams, is adding new Contextual Response Generation to its Conversica Chat solution, leveraging the best of GPT and Retrieval Augmented Generation (RAG) capabilities for a dynamic, brand-safe web chat experience.

The new release delivers accurate, brand-specific conversations while also incorporating safeguards against unintended responses and AI hallucinations, according to the company.  

No more inaccurate or outdated information that produces false responses incongruent with the brand—Conversica Chat with Contextual Response Generation “learns” the brand’s information to inform conversations with both prospective and existing customers.

The new Conversica Chat addition is trained solely on customer data, removing the need for fine-tuning public models. This technology leverages RAG capabilities to use customer-specific data, delivering accurate, dynamic chat conversations that intelligently qualify leads through natural human-like conversations.

By combining the power of GPT with the precision of the latest in enterprise AI retrieval mechanisms, Conversica Chat technology leads the evolution of generative AI chat solutions for larger enterprise use, to help organizations meet evolving consumer demands and distinguish brand experiences from their competitors with personalized, one-on-one experiences, according to the company.

In the rapidly evolving landscape of Large Language Models (LLMs), Conversica’s retrieval of brand-specific information in responses makes generative AI accurate, driving value to highly regulated and/or brand-sensitive organizations looking to leverage the technology for external-facing use cases, but with the required level of control that the most regulated companies can use.

Rather than relying solely on generic datasets from public LLMs that are, at best, fine-tuned with customer data, Conversica deploys a combination of AI technologies to deliver client-specific LLMs, providing accurate and dynamically generated interactions that are domain-specific and brand safe.

“Conversica continues to make significant advancements specifically for the larger enterprises that prioritize accurate brand representation and powerfully human exchanges at scale with human-like, dynamic, and contextually aware AI-driven conversations,” said Jim Kaskade, CEO of Conversica. “Chat solutions have become ubiquitous in today's digital landscape. Yet, for Fortune 100 enterprises, leveraging generative AI-powered chat technologies has remained a complex challenge—until now. Conversica Chat offers a client-specific, single-tenant solution that delivers regulatory compliant and seamless GPT experiences resulting in brand-safe conversations for enterprise revenue teams. We are ready to redefine how enterprises engage with AI-powered chat, setting a new standard for excellence in the most demanding environments.”

For more information about this news, visit www.conversica.com.