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ThriveCart secures $35M investment to further support the thriving creator community

ThriveCart, a provider of shopping cart, sales funnels, and educational course creation technology, announced it has secured a $35 million investment, enabling the company to further invest in its technology.

The company also plans to grow its team to further tap into the thriving creator economy. The investment will accelerate the company’s growth as it offers tools to set up taxes, payments, subscriptions, coupons, and marketing solutions, as well as build and manage affiliate programs.

The investment comes from LTV SaaS Growth Fund. ThriveCart also named e-commerce industry veteran Kevin McKeand as CEO.

“I am eager to continue the success of ThriveCart alongside Josh, our expert team, investors and ThriveCart’s affiliate network—all of whom recognize the impact we are making for business owners. Being surrounded by people who share the same passion for helping entrepreneurs grow their businesses is what propels us forward,” said McKeand. “As we enter 2023, a New Year’s resolution for many is to start or grow their own businesses. This investment from LTV SaaS Growth Fund will help make entrepreneurial dreams a reality for creators worldwide.”

Josh Bartlett, ThriveCart founder, will continue to drive product innovation, championing the company’s focus on providing growth tools for ThriveCart customers. SaaS M&A advisor FE International served as global coordinator and book runner in connection with the raise.

E-commerce businesses that sell digital products rely on ThriveCart to create high-converting content, cart pages, funnels, and affiliate campaigns.

“We have an ambitious product roadmap, including a significant release planned for the first half of this year,” said McKeand. “The investment puts those efforts into overdrive, allowing us to bring new features and technology to our affiliates and customers even faster.”

ThriveCart’s platform is specialized for creators and businesses that sell digital products such as lessons and tutorials. Platform features include profit boosters, upsell abilities, tool integrations and real-time business insights, as well as ConvertBox, an on-site engagement platform for personalized offers and lead capture forms.

The $35 million investment follows the release of ThriveCart’s newest feature, Learn Plus, a course creation tool that works seamlessly with its funnel builder, cart, and checkout, making it ideal for coaches and online course creators.

For more information about this news, visit https://thrivecart.com.

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