Versium enriches prospect insights and engagement potential through latest open source tools

Versium, a data technology company enabling B2B and B2C marketers to access enhanced prospect insights, is expanding the capabilities of its open source tools to better empower marketing campaigns to successfully reach appropriate audiences. These open source tools, Versium Model Builder and Versium Record Scorer, incorporate predictive data to encourage prospect engagement.

“The launch of Versium’s Model Builder is the next step in our mission to help marketers extract the maximum value from their data with the biggest impact,” said Kevin Marcus, CTO at Versium. “We have heard firsthand from data scientists and marketers using visualization platforms that they don’t have the best attributes or algorithms to unlock customer insights. We are making our modeling data and scoring engine available to all to reduce manual work and help businesses reach their ideal customer faster

The Versium Model Builder allows developers, data scientists, and marketers to produce models that more acutely improve upon first-party audience data. The solution fills in the blanks that particular attributes cannot fill, according to the vendor. Through automated model creation, the Model Builder also invites insights for personalized messaging.

Engagement predictions of an enterprise will benefit from the Versium Record Scorer, equipped with a scoring system for more accurate comprehension of customer and prospect activity. The solution generates a score for each contract based on how likely they are to convert, according to the vendor. The Record Scorer makes great strides towards improving the targeting system for prospects that will most likely perform a sort of engagement or purchasing.

For more information about Versium’s marketing technology and prospect insight solutions, please visit https://versium.com/.