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Celebrate the Success Stories of Knowledge Management - 2022 KMWorld Awards

Pencil and Adobe partner to create AI-generated ads for brands and agencies

Creative AI company Pencil is collaborating with Adobe to bring professional-grade, AI-generated video ads to creative teams in brands and agencies.

By integrating Pencil’s AI-generated ads technology with Adobe After Effects, creative teams in brands and agencies now have access to tools allowing them to operate at scale—eliminating repetitive tasks so they can focus on more conceptual work.

With the mass pivot to ecommerce over the past 24 months, brands have leaned heavily on online advertising to acquire new customers and grow their businesses.

During the pandemic, Pencil saw the need for both automation and sustainability with respect to creative jobs as companies began to shift advertising operations online, according to the vendor.

The partnership powers higher production value AI content with Adobe After Effects capabilities and improves creative workflows and kindling inspiration with Pencil and Adobe After Effects.

“Our decision to integrate Adobe After Effects in our platform was an easy one. Being able to provide professional-grade AI content was originally an internal challenge but we were able to turn that around with Adobe After Effects network rendering,” said Will Hanschell, co-founder and CEO of Pencil. “It has also allowed us to improve the processes and workflows of our creative users, and allowed them to focus more on shaping quality content rather than repetitive creative tasks.”

In addition to its new Adobe After Effects integration, Pencil leverages proprietary technology to generate video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy.

The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics.

For more information about this news, visit www.trypencil.com.

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