Mindtickle partners with Baker Communications to enhance global sales readiness

Mindtickle, a provider of sales readiness technology, is partnering with Baker Communications, Inc. (BCI), an established sales transformation company, to offer a joint sales excellence solution to transform the way businesses assess, baseline, and build the selling skills of every customer-facing employee.

“A one-size-fits-all approach to sales training fails to cater to the unique needs of individual sellers while putting huge pressure on enablement and readiness professionals to develop, deliver and monitor content focused on critical selling skills and capability. As a result, sellers become disengaged and individual skills gaps are neither identified, baselined nor addressed,” said Gopkiran Rao, chief strategy officer for Mindtickle. “Our partnership with BCI changes this with a unique solution that connects every CRO, seller, and manager with a map to measurable sales capability and productivity. This fuels peak sales performance, increases job satisfaction, and reduces attrition.”

The solution provides sales and enablement leaders with a single integrated approach to benchmarking and enabling over 20 core selling and sales management skills across teams at scale and in a cost-effective manner.

The companies’ joint solution utilizes the Sales Excellence Series training program to develop and maintain seller and sales manager competencies and skills with tailored content and exercises on the Mindtickle Sales Readiness Platform, and leverages BCI’s sales diagnostic tools to assess seller competencies and knowledge gaps across new hires or current team members for personalized training.

“High seller turnover rates and low quota attainment happen because new hires are matched with the wrong roles, and then receive generic training and coaching,” said Joe Joe DiDonato, chief of staff for BCI. “Our partnership with Mindtickle gives our customers the ability to deliver baseline competencies rapidly while offering individualized training and coaching for every member of the sales team, anyplace and anytime. We’re excited to align with Mindtickle, a leader in sales readiness, to build a robust joint offering for companies that want to create a culture of growth.”

For more information about this partnership, visit www.mindtickle.com.