Instoried secures $8 million in latest funding round to amplify its content enhancement portfolio
Instoried, an AI-powered pre-publication sentiment analysis tool, announced it has raised $8 million in funding, empowering the company to go to market, build a strong team in the U.S., and add more product offerings to its existing portfolio.
The funding round was led by Pritt Investment Partners and 9Unicorns with participation from Mumbai Angels, Venture Catalysts Angel Fund and SOSV. Instoried has previously raised $2M from investors including SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts, Rockstud Capital. Instoried has received constant support from Censie Capital investment banking partners in their fundraising journey.
Instoried turns traditional content performance tracking software on its head, delivering real-time sentiment analysis at the point of content creation to ensure performance ahead of publication.
The startup’s AI engine dynamically determines the emotional engagement quotient of any type of written content and then makes smart recommendations to help content writers guarantee that their readers will be emotionally engaged.
This enhanced emotional engagement enables businesses, enterprises, and freelancers to dramatically improve content ROI through lead generation, brand engagement and product adoption. Instoried has seen customers increase lead generation 3-fold and double content ROI within 6 months of using the tool, according to the vendor.
Making use of complex Natural Language Processing (NLP) algorithms developed in-house, Instoried has tagged millions of lines of text with emotion and tone across all types of genres including business, health, politics and social media.
The startup’s team of in-house linguists then annotate the text for context and semantics, providing the essential human understanding of tone from which their proprietary AI can learn. In simple terms, the tool can analyze content of any type or length to determine whether it is ‘any good’ insofar as it will achieve the goals of the content writer. Where content needs improvement to achieve these goals, Instoried provides real-time instructions for enhancing the copy to achieve optimal results.
The Instoried SaaS platform delivers both content evaluation and content generation using OpenAI’s GPT-3.
Some of the features include short-form content generation, emotional quotient analysis, grammar and plagiarism checking, headline analysis, tonality review and panel testing. Instoried has built web apps and APIs to help integrate the tool onto any licence-based platform.
Instoried was founded in 2019 by Sharmin Ali. Sutanshu Raj joined as CTO and was later co-opted as a co-founder. Sharmin is both a published author and seasoned content creator having founded other companies in the media industry during her career.
“With all brands doubling down on ecommerce and the world going virtual, there has never been a more important time for businesses to make their written content count and work hard," said Ali.
For more information about this news, visit https://instoried.com/.