Reltio rebrands signature platform and enhances it with updates

Reltio, a software as a service (SaaS) company, is giving its modern data platform a new name to better reflect its business value and industry needs.

To better reflect its value to customers who want to deliver connected customer experiences and win in the experience economy, Reltio Cloud has been renamed Reltio Connected Customer 360.

The Reltio platform is used to drive hyper-personalization at scale, accelerate real-time operations at scale, and simplify compliance and consent management at scale. 

The company also announced the general availability of the first of three major updates in 2020, which are included in all subscriptions.

New capabilities enable Reltio customers to develop holistic, up-to-date, and actionable mission-critical customer profiles to deliver exceptional customer experiences across all channels, including digital and human touchpoints.

Connected Customer 360 profiles are created by integrating data from internal and external sources. These include data from omnichannel transactions and interactions and third-party services such as Dun & Bradstreet and IQVIA.

Reltio is built on a cloud-native, big data architecture for rapid performance, scalability and reliability. The platform uniquely features Connected Graph technology to unlock the value of relationships among customers, employees, products, services, assets, parts, organizations, contracts, suppliers, locations, and channels.

Key Enhancements in Reltio Connected Customer 360 Release 20.1 include:

• Expanded machine learning (ML) models for more precise training, rules, and matching of all data, including external records, which improves the  accuracy and predictability of  consolidated profiles.
• Enhanced rules-based matching to support a browser-based business user-friendly UI for configuration and collaboration on match rules for continuous improvement.
• Insight-ready data for data science, analytics and reporting through Google BigQuery
• New search experience for faster visual segmentation of customers profiles.
• Support hierarchy reverse traversal using Reltio’s unique Connected Graph technology to eliminate complexity in hierarchy management visualization for different business needs.
• Enhancements to Dun & Bradstreet Connector including support for D&B Direct+ and Direct 2.0 in both realtime (RT) and batch modes.
• Salesforce connector is now available on Appexchange. The connector supports bi-directional synchronization of data.

For more information about these updates, visit www.reltio.com.