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State Electric Supply Co. chooses Progress

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State Electric Supply Co. has implemented the Progress Sitefinity Digital Experience Platform (DXP) to transform its website into a seamless B2B ecommerce experience.

As one of the nation’s largest and most well-known wholesale distributors to the electrical, utility, data communication, and power transmission markets, State Electric has operated by the motto “customer focused, quality driven.” To continue to deliver a full range of quality products to partners and customers, State Electric needed to move its ecommerce experience from a basic, internally developed website to the type of feature-rich, aesthetically pleasing experience that modern online shoppers have come to expect.

Progress Sitefinity enables businesses to stay productive and competitive with intuitive content creation, personalized experiences, and development and deployment support. It streamlines content marketing and content management tasks, simplifies common business and technical challenges, and helps scale teams’ productivity to enable them to deliver tailored messaging, and brand consistency across channels or geographies.

State Electric partnered with Americaneagle.com, a website design and hosting company, and used Progress Sitefinity DXP in conjunction with onsite search provider Hawksearch and ecommerce platform provider ROC Commerce to build a new, B2C-inspired ecommerce experience that integrated with Infor SX.e, an ERP application.

State Electric integrates Sitefinity with its ERP, powered by the Progress OpenEdge platform, to drive improvements to both the front-end experience and back-end operations. 

With the new ecommerce experience, State Electric has:

  • Increased new user registration by 25%
  • Increased organic traffic by over 40%
  • Improved conversion rates by 120%
  • Boosted revenue generated from site search by 244%

“Sitefinity provided the recipe for online success that we were seeking,” said Libby Sperry, director of ecommerce, State Electric. “We now have the platform and tools needed to deliver a great, personalized online experience to our customers and the numbers show proof of that success.”

“Many, if not most, B2B organizations are finding they need to improve their customer experience to meet their customers’ expectations and remain competitive,” said John Ainsworth, senior vice president, Core Products, Progress. “A more mature digital transformation strategy is no longer an option, it’s a must. With its clean design, quick order, user-friendly search function, and more, State Electric has delivered the look and feel of a robust B2C site, leading to a dramatic increase in revenue.”

State Electric’s next digital transformation goal is to deliver personalized content to its multiple personas with the analytics and content personalization capabilities from Progress Sitefinity Insight, an integrated analytics solution that delivers optimized and personalized customer experiences.

For more information, go to www.progress.com.

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