Driving Brand Marketing Processes with DAM
Thus, the solution fixtures depicted incorporate most of the 30 to 80 function points that, nonetheless, produce all or most of the economic value of EDAM.
This last point—that 30 to 80 function points produce most of the economic gains—calls attention to the solution fixtures of the "integrate" phase of a digital asset lifecycle: the often critical need for a robust content service platform model and professional services by which to unlock progressively more value from the technology as the enterprise matures in its use of digital assets.
When considering an EDAM for a medium-to-large enterprise, the solution of fixtures of the "integrate" phase will ensure three desired results:
- Faster time-to-value when deploying an EDAM system for a large firm;
- Faster time-to-incremental-added-value when the need to arises to integrate new technologies or capabilities;
- Faster time-to-process-maturity with greater levels of process automation and systematization of best practices.
Interwoven MediaBin™ is a market-leading digital asset management (DAM) product line that enables organizations to manage the thousands of digital assets and marketing content used to promote their products and brands. MediaBin enables extended marketing teams to catalog, manage, transform and distribute digital assets, including photographs, logos, CAD and 3D drawings, audio, video, datasheets, advertisements, presentations and documents.
Interwoven is a global leader in content management solutions. Interwoven’s software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content. Today, more than 3,900 enterprise and professional services organizations worldwide have chosen Interwoven, including: Adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White & Case and Yamaha. To learn more about Interwoven, please visit www.interwoven.com.
Excerpted from the 44-page thought-leadership white paper, DAM-enabled Brand Marketing Processes sales, web production and creative teams with centralized collection of brand and marketing assets and automation support of marketing communication projects. To receive a complimentary copy, visit
www.interwoven.com.