Biographical Information

Articles by Michael Snow

Driving Brand Marketing Processes with DAM

Growth-oriented firms with increasingly diverse and demanding marketing operations now need more effective ways of engaging potential buyers across multiple markets, communication channels and collateral presentation formats. This means that marketing operations must cover online and traditional print, broadcast, packaging, in-person and point-of-purchase brand/customer touchpoints. Efforts to develop more effective global multichannel market communications often run into two operational barriers...