Adobe launches new AI capabilities across its creative portfolio

Adobe is introducing an array of new AI innovations and models into its flagship Creative Cloud applications, including Photoshop, Lightroom, Premiere and Illustrator, to empower creative professionals with greater precision and control. The announcements were made during Adobe MAX.

These innovations—which include one-click tools for compositing and masking—and new performance upgrades across apps save creative professionals time across each stage of their creative process, freeing them up to take on more work and meet the rising global demand for creative content, according to Adobe.

Adobe introduced new image upscaling and prompt generation in Firefly Boards, its collaborative AI ideation space along with new Firefly Creative Production for bulk editing thousands of images at once.

Adobe showcased the new AI Assistant in Photoshop on the web, powered by agentic AI, along with conversational AI assistants in Adobe Express and Adobe Firefly.

The new AI Assistant delivers even more power, control, and potential time-savings, enabling creative professionals to chat with the assistant and instruct it to take on a series of creative tasks, provide personalized recommendations, and offer tutorials for accomplishing complex creative work.

“We’re delivering several groundbreaking AI tools and models into creative professionals’ go-to apps, so they can harness the tremendous economic and creative opportunities presented by the rising global demand for creative content,” said Deepa Subramaniam, vice president of product marketing, creative professionals, Adobe. “With AI that gives creative professionals more power, precision, and control—and time-savings—Creative Cloud is truly the creative professional’s best friend.”

Adobe worked closely with its community to embed AI-powered creation and editing tools across its creative apps, equipping creative professionals with pixel-level control, precision tooling and time savings at every stage of their creative journey. New AI capabilities across Creative Cloud apps include:

• Generative Fill with partner models in Photoshop
• Generative Upscale in Photoshop
• Harmonize in Photoshop
• AI Object Mask in Premiere (public beta
• Rectangle, Ellipse and Pen Masking in Premiere (public beta)
• Fast Vector Mask in Premiere (public beta)
• Assisted Culling in Lightroom (public beta)

Adobe is bringing more than 100 new innovations to the latest Creative Cloud release, along with performance upgrades.

Photoshop’s Generative Fill and Generative Upscale with access to partner models, as well as Harmonize are all generally available to customers now.

Premiere’s AI Object Mask, Rectangle, Ellipse and Pen Masking, and Fast Vector Mask are all available in beta now, as is Lightroom’s new AI Assisted Culling feature.

Firefly’s Prompt to Edit capability is generally available to Firefly customers now with Firefly Image Model 5 and partner models from Black Forest Labs, Google, and OpenAI.

Firefly Image Model 5 is available in public beta today.

Firefly Custom Models is in private beta and will begin rolling out next month; customers can sign up today to join the waitlist for early access. Firefly Creative Production is in private beta and will begin rolling out to customers who have access to premium generative AI features next month.

Photoshop AI Assistant is available through a private beta waitlist.

For more information about this news, visit www.adobe.com.