Readers' Choice Awards 2025 - Stravito: From Insight to Action— How Stravito Is Powering Faster, Smarter Consumer Decisions

Businesses need to stay close to their customers and adapt fast, now more than ever. Stravito turns hidden, scattered research into actionable insights to help them get ahead. By bringing a company’s knowledge together into one secure and easy-to-use platform, Stravito helps global brands find, connect and apply trusted research to move their business from insight to outcome.

A key player in this system is Stravito Assistant, our GenAI tool that helps marketing and insights teams at the world’s biggest brands move from data to decision fast. Stravito Assistant guides people through questions and prompts, helping them uncover relevant, trusted insights that once took days to find. The result? More informed, faster decisions that keep customers closer to the people they serve.

We have also just launched Stravito AI Personas, allowing teams to simulate real-time conversations with AI Personas to refine ideas and strategies. Personas are powered by each brand’s proprietary knowledge and segmentation studies for contextualized insights and trusted, traceable answers.

The AI Personas help to generate real-world outcomes, such as concept validation, turning knowledge into a catalyst for growth.

By blending AI with human expertise, Stravito is evolving from simplifying searching for knowledge to shaping smarter, consumer-led strategies. Every insight is actionable, every decision is informed, and every innovation starts with the consumer in mind.

Learn more at: stravito.com/ai-personas

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Stravito
www.stravito.com