Second Nature secures $22M in recent funding to future-proof sales and service team training

Second Nature, the sales and service AI roleplay platform, announced it has secured a Series B funding round of $22 million, enabling the company to expand its operations and further refine its industry-leading AI sales training technology.

The funding round was led by Sienna VC and supported by Bright Pixel, StageOne Ventures, Cardumen, Signals VC, and Zoom, which is also a customer.

Second Nature creates a data model of each company’s sales and service playbook by analyzing recorded calls, marketing collateral, scripts, and other customer-facing materials. From this, it generates a library of AI-driven roleplays that mirror the most common scenarios teams may encounter, according to the company.

These roleplays enable realistic practice with AI-powered avatars that can simulate objections, challenges, and diverse customer responses. After each conversation, the system provides targeted feedback against customizable performance metrics.

Highly scalable and quick to deploy, customers can build their first AI roleplays within an hour of onboarding, with support for more than 20 languages, multiple scenarios, and a range of conversational moods, the company said.

Through its interactive, sophisticated AI-powered roleplaying simulation, Second Nature has consistently demonstrated how it is transforming sales and service performance, meeting and surpassing industry expectations.

Across its portfolio of major brands and household names including Zoom, Oracle, Adobe, Teleperformance, and Check Point among others,

"The introduction of AI is rapidly changing the playbook for sales, service, customer-facing, and go-to-market teams. From Fortune 100 enterprises to fast-growing startups, companies use Second Nature to help their teams adapt to this new reality, onboarding faster, improving performance, and rolling out new product messages more effectively. As a leader in this space, this new funding enables us to accelerate and expand our product and technology innovation, seamlessly integrating personalized AI training, coaching, and certification into the workflow of any team,” said Ariel Hitron, co-founder and CEO at Second Nature.

For more information about this news, visit https://secondnature.ai.