Opendatasoft rebrands as Huwise with the goal of becoming the global leader in data product marketplaces
SaaS provider Opendatasoft is announcing a major strategic shift and rebranding with the general availability of its data product marketplace solution. Building on its 14 years of experience, Opendatasoft is now Huwise (a combination of Human + Wise), reaffirming and extending the company’s mission—enabling everyone within organizations, whether business users, technical experts or AI, to seamlessly access, consume, and create value from data.
“Over the last decade effectively governing and using data has become central to competitiveness and innovation. This need has been accelerated by the rise of AI, which requires accessible, reliable data to deliver on its potential,” said Jean-Marc Lazard, Chairman and co-founder of Huwise. “For 14 years, Huwise has been at the forefront of data sharing solutions that create value for the entire business, not just technical teams. By developing our capabilities in line with user needs, we are now aiming to become the global leader in data product marketplaces, providing the essential foundation to fully democratize data sharing across the organization, scale data use and create even greater value.”
According to the company, Huwise is focused on helping all organizations transform their data into a source of knowledge, innovation, and performance through the evolution of its solution into a data product marketplace.
Based on an intuitive, ecommerce marketplace-style experience, Huwise’s solution enables organizations and their employees to provide secure, compliant access to data in the right formats to deliver usage and value.
Through the data product marketplace, organizations can now manage and share a wide selection of data assets through self-service, including data products, datasets, visualizations, assets from data catalogs, BI reports, documents, and more.
The user experience is central to the Huwise data product marketplace, with features that include:
- Native connectors and APIs to connect to all data sources and data management solutions
- AI and MCP servers
- Intuitive data catalog for rapid adoption
- AI-based semantic search to discover and reuse
- Over 50 processors to enrich data and 50,000 public datasets to access
- Configurable and measurable conversion funnel
- Data lineage equals measurable ROI
- No-code data visualization tools
- Multi-format sharing (pages, APIs, apps, exports)
- Secure and controlled access workflows
- Flexible, sovereign and compliant cloud
"Our rebranding reflects a profound evolution of our product, in response to the needs of data leaders to serve the entire business. As Gartner acknowledges in its 2025 Hype Cycle for Data Management, data product marketplaces are emerging as organizations seek to scale their data product programs. Our solution makes it possible to deploy internal or external data product marketplaces in record time, helping organizations increase ROI on their existing data investments and provide independent, self-service access to data for all, improving business performance and information,” said Franck Carassus, chief commercial officer and co-founder of Huwise.
Building on its expertise in making data available via APIs, Huwise has also created a turnkey Model Context Protocol (MCP) server to feed its customers' AI agents with data from their data product marketplace.
According to the company, interoperability across the data management stack is essential to driving data sharing and ROI. To enable this Huwise has forged strategic partnerships with technology leaders including Precisely, Informatica, Collibra, Snowflake and Databricks.
For more information about this news, visit www.huwise.com.