StackAdapt’s first Snowflake Native App activates first-party data at scale for marketers

StackAdapt, a leading technology company in advertising and marketing, is announcing the launch of its first Snowflake Native App, powered by Snowflake Cortex AI, designed to turn complex data into actionable insights for marketers. Available on the Snowflake Marketplace, StackAdapt’s latest app utilizes first-party data to drive personalized campaigns and increase ROI. 

StackAdapt’s Snowflake Native App helps marketers activate first-party data at scale, turning raw data into real-time audience segments from directly within the StackAdapt platform. This eliminates the need for IT intervention, deriving actionable insights from first-party data without having to move any data outside of Snowflake. 

“Marketers want results, not roadblocks. Bringing Cortex into the Snowflake Native App means our clients can turn raw tables into ready-to-use audiences in minutes,” said Yang Han, co-founder and CTO at StackAdapt. “Being able to use first-party data to pinpoint users with precision in a privacy-safe manner is critical to driving performance and growth in today’s world.”

With StackAdapt’s Snowflake Native App, marketers benefit from greater control, faster execution, and more meaningful outcomes, enabled by:

• Simplified data discovery, mapping, and activation, where marketers can use natural language to query tables, identify relevant columns for mapping, and seamlessly locate the exact data needed to execute campaigns

• Automated processes that eliminate manual updating and spreadsheets, delivering guided flows that allow marketers to focus on more creative strategies and performance optimizations

• First-party data-driven capabilities, including the ability to retarget past customers, build lookalike audiences, suppress segments like converted users or ineligible leads, and measure campaign results using existing data 

• Integration with StackAdapt Data Hub which enables users to bring data from multiple Snowflake tables into a single environment without having to stitch or reformat

• StackAdapt’s API key which allows brands to grant data access to agencies for more flexible, frictionless collaboration 

“StackAdapt has launched a number of solutions on Snowflake Marketplace, and this latest launch illustrates how the Snowflake Native App Framework simplifies first-party data activation at scale,” said Eric Batscha, industry principal, Adtech at Snowflake. “StackAdapt is a prime example of a partner that’s raising the bar for usability while protecting customer data in Snowflake.”

StackAdapt’s Snowflake Native App is designed to amplify the workflows of advertisers with speed and security, making first-party data actionable across every digital channel, according to the company. Whether in verticals such as food and beverage, financial services, e-commerce, or technology, marketers can supercharge their campaigns with the capacity to measure inventory, loyalty programs, personalized campaigns, and more.

To learn more about StackAdapt’s Snowflake Native App, please visit https://www.stackadapt.com/.