Prismatic delivers B2B SaaS integration builder to reduce engineering bottlenecks

Prismatic, the embedded integration platform for B2B software companies, is releasing its embedded workflow builder, a fully white-labeled, low-code integration platform that enables B2B SaaS companies to let their customers create and manage automations directly within their products.

According to the company, embedded workflow builder aims to address a critical challenge facing B2B SaaS companies: customers increasingly demand custom integrations, but building one-off solutions requires significant engineering resources and limits scalability.

By embedding a self-service workflow builder directly into their applications, SaaS companies empower customers to solve their own integration needs while accelerating onboarding, increasing product stickiness, and scaling integration capabilities without proportional engineering investment.

"B2B SaaS companies face constant pressure to build custom integrations for individual customers, which diverts engineering resources from core product development," said Michael Zuercher, CEO and co-founder of Prismatic. "Embedded workflow builder transforms this dynamic by putting integration creation directly into customers' hands, scaling capabilities while increasing customer satisfaction and product adoption.”

Embedded workflow builder enables customers to build, test, and deploy workflows entirely within the SaaS application interface through an intuitive drag-and-drop interface that fits natively in the application’s UI.

Key capabilities include safe exploration environments where customers can explore and learn before making changes, one-click deployment with built-in version control, and fully customizable branding that feels native to the host application.

Customer implementations demonstrate significant operational benefits, with companies reporting faster customer onboarding, improved product stickiness, and expanded integration capabilities as customers build workflows that increase platform dependence and accelerate time-to-value, the company said.

Embedded workflow builder maintains enterprise security standards while enabling customer independence. SaaS companies retain complete visibility through centralized dashboards tracking all customer workflows, with SOC 2 compliance, GDPR readiness, and enterprise-grade security built-in.

SaaS companies interested in enabling customer self-service integrations can start a free trial at https://prismatic.io/free-trial/.

For more information about this news, visit https://prismatic.io.