MiQ Sigma unifies the programmatic ecosystem of advertising data

MiQ, a global programmatic media partner, is releasing MiQ Sigma, a transformative AI-powered advertising technology that is trained on the world's most connected data set.

According to the company, MiQ Sigma fundamentally shifts how brands and advertisers can connect with consumers, providing a level of speed and confidence in delivering results that are unrivaled in today’s fragmented digital landscape.

Built from the ground up with “programmatic excellence” at its core, MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores.

Sophisticated AI is used across the platform to improve planning, audience development, and activation, allowing traders to drive market-leading outcomes for brands and agencies, the company said.

This unified platform brings together data, technology, and campaign workflows, while applying advanced AI to make smarter decisions with speed.

With the help of its trading agent, traders can reach valuable audiences across multiple DSP and SSP platforms and through different programmatically-enabled media across any screen.

"From day one, MiQ has believed in the power of agnostic partnerships, deep data intelligence, and human expertise to drive results,” said Gurman Hundal, global CEO and co-founder of MiQ. “MiQ Sigma is the next evolution of that vision—enhancing core strengths with powerful new technology. In a fragmented and increasingly complex ecosystem, Sigma makes everything we do faster, smarter, and more connected—it's what powers MiQ to drive market leading outcomes and gives our teams and clients a serious edge in a rapidly changing market." 

MiQ Sigma's ecosystem is fueled by integrations with industry leaders including The Trade Desk, Google DV360, Amazon Web Services, Samba, Experian, Databricks, Numerator, Celtra, and Circana.

MiQ Sigma is available now to clients in the United States, Canada, the UK, Australia, and select international markets, with global rollout planned throughout 2025.

For more information about this news, visit www.wearemiq.com.