Zeta Global supercharges its marketing platform with AI-based AWS collaboration
Zeta Global, the AI-Powered Marketing Cloud, is debuting new generative AI (GenAI) functionality for its Zeta Marketing Platform (ZMP)—a solution for creating individualized experiences to drive outcomes throughout the customer lifecycle—by leveraging Amazon Bedrock, the fully managed service to build and scale generative AI applications with foundation models from Amazon Web Services (AWS). This collaboration focuses on the implementation of practical AI to aid customer discovery and analytics journeys within the Zeta Marketing Platform, according to the companies.
This feature release centers the combination of onboarding, analysis, image generation, optimization, and customer agent workflows to empower marketers to surface and curate audiences that they can quickly utilize, according to Zeta. Marketers benefit from being able to create workflows that incorporate AI-powered agents and AI, including Zeta Creative AI Agents, which combine insight and image generation within the Zeta Opportunity Engine (ZOE) to ultimately deliver better outputs.
“We are excited about Zeta Global’s innovative use of creative Agents via Amazon Bedrock,” said Jon Williams, global head of agency business development for AWS. “Zeta’s generative AI platform will enable customers with highly customized personalization workflows for use cases across the customer lifecycle, from onboarding to engagement optimization.”
In its collaboration with AWS, Zeta benefits from AWS’ scalability, accelerating response times and pre- and post-processing for agents for increased response accuracy.
“This collaboration enhances and extends our longstanding partnership with AWS to the forefront of the AI revolution,” said David A. Steinberg, co-founder, chairman, and CEO of Zeta Global. “Amazon Bedrock provides a best-in-class foundation for us to accelerate the development and roll-out of our Generative AI Intelligent Agent studio to deliver transformative business improvement to our customers.”
This improvement to ZOE and ZMP reflects the wider AI focus maintained by Zeta, ensuring that its platforms and solutions can power a variety of use cases with practical AI. As noted by the company, unlike other AI tools that target specific, single-use cases, Zeta integrates multi-purpose LLMs—such as Anthropic’s Claude—across its entire platform.
To learn more about Zeta Global, please visit https://zetaglobal.com/.