Online marketing

Sitecore has introduced its Online Marketing Suite, which is said to unify Web content management capabilities, Web analytics and marketing automation for greater customer engagement and personalization. Sitecore’s Online Marketing Suite (OMS) helps marketers easily track and better understand their online visitors and initiatives.

Sitecore’s new marketing suite provides Web analytics out of the box, without coding. Content editors can profile their content upon creation, establishing the relevancy for segmentation analysis and the delivery of targeted content, says Sitecore. The software then automatically develops profiles of site visitors based on browsing behavior, geographical IP identification and data collected through forms and survey submissions. Using content delivery rules and filters, Sitecore accurately delivers targeted, action-orientated content and offers.

Sitecore explains that the software measures online advertising campaign effectiveness and increases the agility of the campaign with immediate correlation between campaign initiatives and specific Web site goals. The campaign tracking is integrated with the site visitor session detail, recording further interests and actions automatically and providing full insight into the actual ROI of campaigns.

Further, salespeople can receive immediate information about prospects on the Web site including country, city, registered company name and ongoing lead information on visitor activity, including resources downloaded, pages visited and social content contributed. Lead scoring is automated for implicit and explicit identification of every page visited, each asset used or any online campaign.

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