Invoca PreSense is available now on Genesys AppFoundry to boost customer and employee experiences

Invoca, a leader in revenue execution platforms, announced its PreSense solution is now available on the Genesys AppFoundry, a marketplace of solutions offering a curated selection of applications and integrations that aim to elevate customer and employee experiences.

Invoca PreSense makes it easy for Genesys customers to orchestrate optimal experiences for consumers who call after engaging with their digital advertising campaigns on Google, YouTube, Facebook, Instagram, TikTok, and other channels.

With Genesys Cloud, organizations can coordinate every interaction and touchpoint through a full suite of omnichannel options, built in employee experience, native and turnkey AI, and end-to-end journey optimization. As the trusted platform born on the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer at the right time.

According to Invoca, the company’s solution enables contact centers to increase conversion rates and revenue by using real-time intent data from a caller’s digital ad clicks, website behavior, and shopping cart to route them to the right agent while arming those agents with insights to drive more revenue.

“Every call to a contact center is a moment of truth where the business either wins or loses a customer,” said Cathie Frazzini, VP of global partnerships and alliances at Invoca. “Everything hinges on the experience. Invoca PreSense helps contact centers grow revenue by aligning with digital marketing teams to orchestrate winning end-to-end experiences at scale, from ad click to call to conversion.”

PreSense is part of Invoca’s solution for contact centers to measure and optimize revenue generation. The solution also includes AI-powered quality management that scores agent performance on every call, correlating behaviors to outcomes and identifying coaching opportunities to boost conversion rates and efficiency across the contact center.

For more information about this news, visit www.invoca.com.