Digital River moves to API and microservices-based architecture
Digital River, an ecommerce enabler for established and fast-growing brands, is transitioning to a “headless” approach, building out its suite of APIs and microservices.
This move enables brands to combine best-of-breed solutions from multiple providers to create a flexible ecommerce offering designed to meet increasingly complex shopper demands globally.
This shift to a more agile and modular solution allows Digital River to meet the changing expectations of shoppers and merchants alike, while helping brands accelerate expansion into new markets around the world.
By focusing on its core offerings—including order management, global payments and risk protection—while aligning with key strategic partners for digital experience and commerce solutions, Digital River can help brands create comprehensive and customized solutions to grow internationally.
Simply put, a brand can continue to use its existing web content management system (WCMS) or commerce provider, while gaining the benefit of Digital River’s unparalleled expertise in global payment acceptance, tax laws, compliance regulations, and fraud protection.
This allows brands to offer a truly localized approach to ecommerce in each individual market without undertaking the complexity or cost of a complete commerce solution change.
To offer clients better service and the agility required to meet ever-changing shopper preferences, Digital River is expanding partnerships as well.
Long-time commerce competitors are now collaborating in new ways. In June, Salesforce announced that Digital River is launching as a partner on its B2B Commerce AppExchange. This is the first of multiple partnerships and technology integrations Digital River will bring to market this year.
For more information about this news, visit www.digitalriver.com.