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Accenture helps Radisson Hotel Group transform its group sales, business development, and operations

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Radisson Hotel Group has developed and implemented a new digital customer relationship management platform and mobile application, bringing them together in a single, scalable system that makes it easier for the company’s franchisees and owners to do business with the global hotel group.
Accenture has helped Radisson Hotel Group implement the cloud-based solution across the company’s Americas portfolio including, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, and Country Inn & Suites by Radisson.

The new platform helps to effectively drive sales growth, while ensuring standardized and efficient operations.
Radisson wanted to equip its owners and franchisees—whether the owner of a single Country Inn & Suites by Radisson or an owner with a portfolio of hotels across multiple brands and countries—with standardized tools and information that helps them to apply for, open and operate their Radisson Hotel Group properties with greater ease.
As part of the project, Accenture helped develop “Community by Radisson Hotel Group,” an owner/management-facing website that provides a more personalized, cross-functional approach to improve the owner and franchisee experience. Built on Salesforce Sales Cloud and Salesforce Community Cloud, the solution helps owners and franchisees to easily and consistently onboard hotels, maintain brand standards, and respond to sales opportunities.

For Radisson Hotel Group team members, the platform digitizes internal processes to lower operational costs, helps rapidly close deals for new or renewed properties, and interfaces with owners, franchisees, and hotel sales customers more consistently for a better experience and connection with their corporate contacts.
“With Accenture’s help, we’ve developed a solution that consolidates the franchise-owner touchpoints into a single portal that provides standardized processes for operational effectiveness,” said Aly El-Bassuni, Radisson Hotel Group senior vice president of Franchise Operations, Americas. “The single-platform solution gives our franchisees the ability to analyze, consolidate and segment system data to personalize the right experience at the right time, enhancing their decision-making capabilities and enabling them to respond more quickly to ever-changing guest expectations.”
For more information, go to www.accenture.com and www.radissonhotelgroup.com.


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