Qumu acquires Kulu Valley

Qumu has acquired Kulu Valley, a U.K.-based provider of video content creation solutions. The deal extends Qumu’s addressable market through the offering of Kulu Valley’s easy-to-deploy pure cloud solution—now Qumu Cloud—and provides Kulu Valley’s customers with access to greater video content management and delivery capabilities.

Qumu says its market focus has traditionally been on internal collaboration use cases. Kulu Valley’s integrations with Eloqua, Marketo and other marketing automation solutions will enable Qumu customers to extend their investments to include video marketing focused on converting prospects into buyers.