FirstRain launches Personal Business Analytics for Salesforce1

FirstRain unveils Personal Business Analytics for Salesforce1, which the company says provides executives with uniquely useful insights based on the company and business unit they work for, the role they have, the territory they are responsible for and the critical business drivers that accelerate growth.

FirstRain explains its business analytics engine dynamically responds to developments detected in the global Web and social media, combined with the user’s changing business interests, to deliver the most relevant personal business information experience available.

FirstRain Personal Business Analytics will be available to customers via the FirstRain beta program. Within Salesforce1, professionals will now have the precise insights relevant to them and their business, so they can engage their key customers and immediately share key information with their team on Chatter. Further, the company says, executives will quickly see in real time the opportunities and risks occurring in their territory alongside other critical CRM data.