Attivio and Actian partner for big data, content

Attivio, developer of the Active Intelligence Engine (AIE), and Actian have signed an OEM agreement that gives Actian customers the ability to integrate and correlate human-generated, unstructured content sources with their structured data analytics to dramatically increase the return on their information assets.

Actian says its ParAccel Big Data Analytics Platform is designed to speed analytic performance and enables rapid deployment of highly targeted analytics for critical initiatives including customer segmentation, fraud prevention, risk avoidance and digital marketing optimization. Actian says the addition of Attivio AIE’s ability to include big content sources--social media, blog posts, e-mail, research documents, SEC filings, insurance reports, legal depositions, open-ended survey responses and more—completes the Big Data analytics picture to greatly improve its impact and value.