Cordial rolls out MCP interface and RCS messaging for marketing teams

Cordial, a leader in messaging for enterprise marketing teams, is now offering a Model Context Protocol (MCP) Interface that redefines how teams “win back attention.”

According to the company, Cordial’s MCP is built agent-ready—with structured access to data, assets, and campaign context so assistants can scale marketing teams, not just generate more copy.

Alongside MCP, Cordial is also introducing Rich Communication Services (RCS) as a supported channel and announced the debut of Cordial Foundry, its innovation arm dedicated to shipping agent-first tools quickly.

Taken together, these launches set Cordial apart as the only platform where marketers get the infrastructure for agents, direct access to an emerging channel, and the speed to tap frontier innovation, the company said.

According to Cordial’s “Battle for Attention” report (July 2025), only 38% of consumers say the majority of messages they receive feel personalized, while just 3% of brands can predict customer needs in real time.

Built on the open standard developed by Anthropic, MCP allows assistants like Claude to:

• Query live customer and campaign data
• Retrieve performance insights and templates
• Build or analyze audiences in real time

“MCP opens the rails for agents, so AI can move from suggesting ideas to actually augmenting marketers and sending fewer, smarter messages,” said Jeremy Swift, CEO of Cordial. “For brands, it means consolidating bloated stacks and moving off legacy platforms with precision—while freeing teams to focus on creativity and revenue.”

Cordial also announced RCS business messaging, giving brands verified, branded and interactive messages delivered natively to mobile devices.

Cordial is among the first to bring RCS business messaging for marketers to the United States to engage consumers seamlessly across channels.

According to the company, early studies show RCS campaigns can deliver 3–7x higher click-through rates than SMS, and consumers are 35x more likely to read an RCS message than a marketing email.

This new capability ensures brands can engage consumers on their terms with richer, app-like messaging experiences—all on a unified platform.

For more information about this news, visit https://cordial.com.