RTL Luxembourg embarks on CMS modernization
Brightspot, a content management system (CMS) provider, has announced a partnership with ethinking, a Berlin-based digital agency. Brightspot and ethinking will be partnering on their first joint customer project with RTL Luxembourg, a media organization in Luxembourg.
RTL Luxembourg combines audio-visual and digital properties in Luxembourg, including RTL Télé Lëtzebuerg (the only general-interest TV channel in Luxembourgish), RTL Radio Lëtzebuerg (the number one media outlet in Luxembourg), RTL.lu (Luxembourg's most popular online media), RTL 5 minutes (a news and information site in French), RTL Today (Luxembourg's leading news and information site in English), RTL Sport Live Arena (a livestream of the major team sports in Luxembourg), RTL Play (a streaming service with content available in Luxembourgish, French and English), and the web radio stations RTL Gold, RTL LX and RTL Today Radio. It is part of RTL Group, a leader across broadcast, content and digital, with interests in 67 television channels, 10 streaming services, and 38 radio stations.
In this joint project, the partners will work to migrate RTL Luxembourg’s current CMS to the BrightspotCMS, a flexible and scalable platform created for modern content needs. Additional client updates include ethinking’s implementation of XP Layer for the RTL Luxembourg user platform, a headless front-end software developed to act as an interface between data sources and content channels. With its low-code development approach, ethinking’s XP Layer offers greater user appeal given its propensity for seamless integration and use among a variety of stakeholders.
Through these new platform additions, RTL Luxembourg will have an opportunity to take advantage of a headless CMS that does not have a fixed front end, ensuring developers are able to use their preferred tools and frameworks, while promoting efficiency and content personalization indicative of natural CMS evolution.
With XP Layer, the CMS can be centrally controlled with websites, apps and other digital playout channels, and thereby expanded and connected with all conceivable sources. The solution connects all necessary services and sources of a business-oriented platform, controlled by a widget-based construction kit, without requiring deep IT intervention.
Beyond the RTL Luxembourg project, both companies plan to continue future collaboration opportunities to bring Brightspot CMS and ethinking XP Layer to a wider net of content-focused organizations. This new project and subsequent initiatives come on the heels of Brightspot’s expansion to its API-first capabilities partner program.
For more information, go to www.brightspot.com