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Storyblok releases CMS innovations that enable brands to stay visible

Storyblok is announcing new product features and partnerships that support its mission to be the headless CMS that “enables marketers and developers to create with joy and succeed in the AI-driven content era.”

“The web looks a lot different than it did even a few months ago. Now people trust AI more than your website. Search traffic is down, zero-click AI answers are up, and brands are still in shock about how fast the rules have been rewritten,” said Dominik Angerer, CEO and co-founder of Storyblok. “The focus used to be on publishing as much content as possible, but now all of that unmanaged content debt is backfiring. Outdated and irrelevant content can be used as a source of truth in AI answers to misrepresent a brand, decrease its authority, and end the buyer’s journey before it even begins. The good news is that the product features and partnerships we’re unveiling for content operations and observability give brands a new playbook for success. Now they will feel more confident about their content than ever before at a time when AI search is the new front door to your brand.”

Storyblok already understands content based on its context, according to the company, by introducing Strata. With Strata, companies will have access to that intelligence and more through a vector data layer that makes content transparent and understandable in entirely new ways. Strata analyzes content and builds a vector database that adds meaning and connection to every piece of content in Storyblok. 

With this enhanced content foundation, brands can quickly identify and eliminate content debt, create new content that’s on brand, improve AI access and understanding, and deliver personalization at scale, said Storyblok.

Changing a piece of content often leads to a series of manual steps that need to be completed for the task to truly be complete. FlowMotion is the new automation and integration layer inside Storyblok that connects content with the entire tech stack. Now users can visually design intelligent content workflows and orchestrate AI agents that handle the repetitive work.

Additionally, two partnerships were also announced that make it easier for companies to deploy content and measure its visibility in AI search:

  • Netlify - Customers can now manage content in Storyblok and instantly deploy it worldwide with Netlify’s AI-native web platform. This partnership combines Storyblok’s content management with Netlify’s build, deploy, and global edge network—giving teams a faster, more secure, and scalable way to deliver digital experiences.
  • OtterlyAI - With this partnership, customers can use OtterlyAI alongside Storyblok to monitor how their content performs in multiple AI search engines against their competitors, and discover how they can optimize it to improve their AI search visibility. OtterlyAI currently supports ChatGPT, Google Gemini, AI Overviews, Google AI Mode, Copilot, and Perplexity.

“All of these announcements contribute to making Storyblok the single source of truth for all of your content,” added Angerer. “Content is critically important, just like your data. It’s no longer about the quantity of your content, but the quality. When you trust that your content is healthy, you can trust that it’s representing you well in AI search and every other channel you care about.”

For more information about this news, visit www.storyblok.com.

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