Progress gives marketers AI capabilities to create elevated digital experiences

Progress, the trusted provider of AI-powered digital experience and infrastructure software, is introducing AI innovations in the Progress Sitefinity content management platform, empowering marketers to create, manage, and optimize content more efficiently to deliver faster, easily personalized digital experiences across multiple touchpoints.

With new AI-powered media search, advanced translation capabilities, and intelligent content optimization, Sitefinity helps organizations streamline workflows, improve accuracy, and enhance engagement—meeting the growing demands of an AI-driven marketplace, the company said.

“AI is revolutionizing what is possible in creating digital content and experiences, and any organizations not using these capabilities will be at a significant competitive disadvantage,” said Loren Jarrett, EVP and GM, digital experience, Progress. “Sitefinity is at the forefront of innovation, empowering marketers, developers and content teams with the most advanced tools so they can deliver digital experiences that will enable them to compete and win in an AI-driven world.”

Sitefinity 15.3 highlights include:

• Packaged AI Services: Embedded AI, enabling users to leverage customizable GenAI-powered functions to summarize content, improve writing, personalize messages, and generate tag suggestions, all within the familiar Sitefinity environment.
• AI-Enhanced Media Search: Search for images using natural language descriptions, enabling faster, more intuitive access to the right visuals.
• Azure AI Translator Integration: Seamlessly integrated AI-powered translation within Sitefinity, promoting greater accuracy and efficiency without relying on manual workflows or external tools.
• AI-Based Content Optimization: In-line AI-driven text enhancements with customizable options for faster, reliable and more effective content refinement.
• Enhanced integration with BI systems in Sitefinity Insight CDP: Users can export a full set of marketing data in the Parquet format to external BI tools or data lakes for sophisticated analysis and application of custom AI models.

Sitefinity is a modern cloud-based, AI-powered, enterprise-grade CMS designed for content management, experience composition, and personalization, according to Progress.

Now with Next.js support, Sitefinity SaaS is one of the first SaaS CMS to offer integrated multi-technology front-end hosting, providing businesses with greater flexibility, upgradeability, and extensibility.

Sitefinity 15.3 is available now.

For more information about this news, visit www.progress.com.