CSS Corp rebrands as Movate to reflect its commitment to innovation

CSS Corp, a digital technology and customer experience (CX) services provider, is rebranding as Movate, symbolizing the company's transformation into a digital-led, people-driven organization that helps ambitious, growth-oriented companies outperform through technology and human ingenuity

The new name Movate is a combination of 'Momentum' and 'Innovate.' It represents the company's philosophy of helping clients achieve great outcomes with speed and staying ahead of the time curve, according to the vendor.

The name also highlights the firm's passion for solving complex challenges through the most innovative solutions. Movate's new logo amalgamates these themes using a vibrant mix of colors blended in gradients. The solid colors reflect the company's unshakeable delivery standards and beliefs, and the blended colors represent the young, passionate workforce's flexibility to work across client scenarios and geographies.

Established 26 years ago, the company built a niche in the industry as a trusted and reliable provider of digital CX and IT services for some of the world's largest brands across business verticals such as technology, telecom, gaming, media, retail, CPG, and automotive, among others.

"We have come a long way in the last few years and have metamorphosed into a human-centered technology and experiences company. While our business has evolved dramatically to align with changing client needs and industry disruptions, it was important for us to also have an identity that clearly represents our tremendous transformation,” said Sunil Mittal, CEO at Movate. “We are excited to introduce a new name and brand identity that reflects our traction and future vision. Movate is our visible symbol of change—a flag-bearer of our new purpose and ambition. The 11,700 Movators look forward to continue to partner with our global clients with a rejuvenated culture of diversity, excellence, and customer-focus."

Responding to post-pandemic realities, Movate acquired Directly OnDemand, a gig-expert services platform, and now nurtures a network of thousands of gig experts across 60 countries speaking over 100 languages.

With these globally-integrated capabilities, Movate stands well-positioned to add enhanced value to its global clients as they transform their businesses into intelligent, high-growth enterprises, according to the company.

Movate's rebranding is expected to be operationally complete by the end of the year when it will also unveil its new website, www.Movate.com.

For more information about the rebranding, visit www.csscorp.com/Movate.