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Gupshup snaps up Knowlarity Communications to further invest in conversational engagement

Gupshup, a provider of conversational engagement solutions, is acquiring Knowlarity Communications, complementing Gupshup’s Conversational Messaging suite and establishing the company as a leader in voice and video communications.

Knowlarity provides cloud communications, offering cloud telephony, contact center automation, AI-powered voice assistants, and speech analytics solutions to over 6,000 customers across 65 countries. Knowlarity operates in the voice-based Conversational Engagement market.

"As business-to-consumer engagement becomes conversational, Gupshup is busy enabling more ways for businesses to deliver rich experiences. With the addition of Knowlarity’s products, businesses will now be able to build seamless conversational experiences across both messaging and voice channels,” said Beerud Sheth, co-founder and CEO, Gupshup. “Knowlarity is the clear market leader in voice - their comprehensive product suite spanning cloud telephony and contact center automation, along with excellent customer traction will further enhance Gupshup’s leadership position. I’m excited to welcome the Knowlarity team to the Gupshup family.”

Knowlarity’s solutions are being used across multiple industries including BFSI, Consumer Goods, IT/ITeS and Healthcare, across a variety of customer journeys covering sales and lead generation, customer service and support, automated calls, surveys and feedback, logistics and delivery, and remote work.

They have industry-leading partnerships with Google Cloud for Speech Analytics and integrations with the world’s leading CRM systems like Salesforce, Freshworks, Hubspot, and Zoho among others.

“We at Knowlarity are excited to be a part of Gupshup. This will lead to richer experiences for our existing and future customers along with product enrichment and significant geographic expansion opportunities. Our customer-centric, innovation-focused cultures are perfectly aligned and we see significant synergies and new products emerging from the combination of two great teams,” said Yatish Mehrotra, CEO, Knowlarity.

In 2021, Gupshup became a Unicorn with a valuation of $1.4 billion and raised $340 million from Tiger Global, Fidelity Management, and Research Co. LLC and other marquee global investors. This is Gupshup’s second acquisition in the last four months, following the acquisition of Dotgo, the world’s leading RCS (Rich Communications Services) platform.

The transaction is expected to close by the end of February 2022, subject to completion of customary closing conditions. DC Advisory acted as the sole financial advisor to Knowlarity on the transaction.

For more information about this news, visit www.gupshup.io.  

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