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Adobe introduces Adobe Experience Manager Screens as a Cloud Service

Adobe has announced its Experience Manager Screens as a Cloud Service, allowing for automatic scaling support for millions of digital signage devices and opening up new options in the delivery of personalized experiences at scale.

The launch of Adobe Experience Manager Screens as a Cloud Service delivers on three objectives:

  • Omnichannel: Extends Adobe Experience Manager Sites and Assets on Cloud Service to digital signage use cases
  • Reliability: Microservices provide resilient, reliable, and efficient content delivery to display panels
  • Scalability: Automatically scales to massive scale digital signage networks in an ever-expanding IoT world

According to Adobe, as brands begin to deploy larger and larger digital signage networks across physical spaces, they are challenged with managing the volume of devices, displays, and channels, as well as dealing with the complexity of the various use cases and experiences they aspire to deliver. Screens as a Cloud Service is designed to provide IT teams, store operations, and marketers the tools they need to manage their digital signage projects.

Screens as a Cloud Service is designed to support fast read and write access via the cloud native architecture, allowing for near real-time communications, and enabling dynamic content and near real-time updates and messaging that power personalized experiences across regions and even down to customer-selected individual locations.

With Screens as a Cloud Service, Adobe manages the back end along with the client and has access to connected sensors and hardware specifications. This makes insights actionable in near-real time with Screens as a Cloud Service and across the broader ecosystem of devices and peripherals. Managing the client means Adobe is also responsible for monitoring and mitigating playback interruptions, and Screens as a Cloud Service allows Adobe to collect device and player logs in its own system, introducing smart alerting and blank screen prevention methods depending on the root cause.

The announcement was made in an Adobe blog post.

For more information about Adobe Experience Manager Screens as a Cloud Service,  go to https://experienceleague.adobe.com/docs/experience-manager-cloud-service/screens-as-cloud-service.

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