Chargify releases business intelligence platform for managing billing and revenue data

Chargify, a leading billing platform for B2B SaaS, is launching its Chargify Business Intelligence product, a self-service analytics suite that enables users to create custom dashboards with real-time billing and revenue management data. Third-party data can also be streamed-in to analyze alongside Chargify data.

Chargify Business Intelligence starts users with out-of-the-box reports and dashboards, but then provides the ability to clone and customize these out-of-the-box metrics, as well as build custom metrics from any available data.

Users can even stream-in data from across their business stack, such as Salesforce or Stripe, for cross analysis with their billing data, eliminating the need for clunky, manual processes.

“We’re really excited to be the first subscription management platform to bring the business intelligence functionality into the billing space,” said Paul Lynch, CEO of Chargify. “When you look at every other billing platform, like Zuora or Chargebee, their analytics are all very prescriptive and they’re telling customers what metrics they think they should look at. With Chargify Business Intelligence, we’re handing over the keys and giving our customers the control to analyze the specific data they know will be most beneficial to grow their unique business.”

Users of the new Business Intelligence product can also export custom CSVs for easy access to raw data. Data is streamed to Chargify Business Intelligence in real-time, enabling users to uncover actionable insights and respond to business challenges faster, according to the vendor.

Users also have the ability to define their own metrics to segment and dive down into their data for granular insights. Chargify Business Intelligence provides a central source for Chargify users to access their billing and revenue management data alongside all other relevant business data.

Chargify’s latest development aims to empower B2B SaaS companies with an accurate, 360-view of their business so they can make data-informed strategic decisions. Customers who piloted the technology have already seen very positive results, according to the vendor.

Business Intelligence is powered by the data analytics and event streaming capabilities of the Chargify-owned Keen.io software. Chargify acquired the software in March 2020 to provide customers with real-time, data-driven billing and analytics solutions.

For more information about this release, visit www.chargify.com.